Brand: Kaloud | Year: 2021 - 2022 | Current status: Available worldwide
In collaboration with Lisa Jacobs — Brand Designer & Illustrator from the Netherlands — we redesigned the packaging and brand style for all Kaloud products, including the packaging box, trademarks, manuals and material construction. We wanted to tell a complete story of the Kaloud brand, from product to packaging. The patterns represent our inspiration for each type of product, such as the meaning of Koi Carpers (Lotus III) -and the Wind philosophy (Samsaris III). The packaging is made from gold foil and has a soft touch on the black surface. In addition to branding and protection purposes, this packaging is also used by our customers as a storage case.